No Lounging Around For Extreme Lounging

The home of the B-Bag celebrates another successful year in business. Extreme Lounging began with a range of B-Bags and now stocks a large selection of lifestyle products in leading UK retailers. From outdoor furniture to lights and a huge range of cushions. 

From its factory in Keighley, West Yorkshire Extreme Lounging manufactures a large product line including B-Bags, B-Bed, B-Hammock, B-Bolster, B-Pad and B-Cushions. In fact, the group of businesses of which Extreme Lounging is a part of is one of the leading cushion suppliers in the market. 

The idea for Extreme Lounging began when Joe Shrimpton’s brother needed a bean bag. Turning to their dad, who owns JTS Cushions, they designed and manufactured a one-of-a-kind beanbag. This unique product proved so popular that friends and family asked if they could purchase one. Seeing a market Joe’s dad soon began designing a range of B-Bags for both indoor and outdoor use. Soon after, the brand, Extreme Lounging was born. 

The B-Bag was designed to be different, fun and incredibly comfy. The original brief was for a beanbag that had a back. Making it possible to lounge and relax at university. Joe added extra embellishments, double stitching, durable fabrics and by using water and UV-resistant materials, an outdoor version was born. Quickly a range was developed that included everything from bold vibrant colours to pastels and soft cosy materials.

Combining innovative marketing, savvy brand development and world-class UK manufacturing the B-Range of products proved a huge hit with nationwide retailers. 

With its headquarters at JTS Cushions in Keighley, Extreme Lounging now offers compelling furniture and lifestyle accessories to leading UK high street retailers. The decade since the first product was designed has seen substantial growth in the business, team and product range. Investment in manufacturing equipment has allowed the brand to improve quality while controlling costs. 

Extreme Lounging has enjoyed year-on-year order growth as more retailers prioritise domestic delivery. Within three to five days of ordering a retailer can receive stock directly from the UK factory. This means retailers can order as and when stock is sold. Just like with its product design, Extreme Lounging, sees this innovation as a natural development within the sector. 

Made in the UK and enjoyed around the world, B-Bags and other Extreme Lounging products are now being exported throughout Europe and the United Arab Emirates. With the growth in distribution and product range, we cannot wait to show you the latest instalment in the Extreme Lounging story. Visit us at SOLEX, lounge on our incredibly comfy furniture and experience the Extreme Lounging brand for yourself.